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Choosing Domain Name

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So you’ve decided to get serious by promoting your business with a website? Domain name registrations are made on a first come first served basis so before you even think about your website it’s worth registering a domain name to secure it for the future. As well as building your brand with a good domain name, search engines tend to give weight to keywords in a domain name. This increases the importance of considering some SEO strategies when selecting a good domain to promote your business. Google values keywords within a domain name when ranking your business in search engine results. The key in selecting a domain name is to arrive at the best medium between branding your domain and choosing for SEO alone. To help you, I’ve come up with my top 10 tips: When coming up with your name, start by listing as many words that relate to your preferred domain name or to the content of your website and industry.Take your chosen keyword search term for your industry and add another word, for example kpLiaisoning, FreezeTechChillers, SpiceWebs, Sync-Host, GireeshCoolingTower, TicketGoose, etc. These words have excellent SEO rankability because people must use the keyword search term when linking to your domain name. You’ve also managed to retain an element of unique branding in the process!It’s a good idea to choose a name that reflects your site or business. This will make it easier for people to remember and also to find you.You can check on the availability of any domain name by carrying out a WHO.IS search or by visiting a domain name registrar.Avoid the use of hyphens in your domain name (or no more than one if you really have to) as they have no branding value.Choose something descriptive – you want it to describe exactly what you do and relate it to the core of your business.Make it something memorable.Try and keep it short if possible, not too hard to spell and easy to pronounce on the phone!Use a popular domain extension and one that suits your market. For example, .com for international, .co.in for India.Remember to always check your spelling before completing any registration!

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November 4th, 2009 at 6:33 am

Posted in Webmaster

Wordpress Membership Sites: Wishlist Enhancements

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Wish Member has a great offer for October 2009! When you think about creating a membership site in Wordpress – now is the time to act. I'm sure you heard of Gary Vaynerchuk, the "social media" mastermind behind the now famous WineLibrary.tv. Gary has a new book called "Crush It" – and you can get a free copy if you purchase a member wish list. But – you can only book for free when you buy in October 2009. Wish States are also carrying an interview with Gary, which is also included with this offer. There are a number of improvements to wishlist member – the sign of a great product has been outstanding, with support. The new improvements include: full integration InfusionSoft: You can now fully integrated with shopping WishList member. Run Your Own Affiliate Program: Wishlist is now with iDev affiliate tracking software, for each facility can accept a membership website is now a wholly owned subsidiary ie integrated program into their web site. Chris Garrett (a high profile blogger), as he has developed several membership sites with wordpress interviewed. You can hear Part 1 of the interview at: Wishlist integrated member immediately iDevAffiliate with: Paypal Clickbank 1 Shopping Cart Aweber InfusionSoft takes less than 10 minutes to install and configure your membership first level. If you are considering, consider creating a membership site – with Wordpress and member options – and consider it in October 2009, get some wonderful rewards.

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October 25th, 2009 at 4:16 am

Posted in Webmaster

Control Your Traffic With Redirects

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When I started building an online business, I heard people saying ‘control your traffic’, use redirects or cloak your links – and I had no idea what they were talking about.
Over time, the reason for this became a lot clearer but it wasn’t until recently that I really understood the absolute importance of using redirects to control my traffic.
Recently, one of the the affiliate programs I participate in closed down.  When they closed down, all of my affiliate links were disabled and anyone who clicks through is sent to a dead page.  This looks really bad and, if I had heeded the advice above, would have been really easy to fix.
As it is, I have linked my raw affiliate link ‘all over the place’ and I can’t remember where!  I now keep getting notices from the affiliate program saying that  I’m sending traffic to a ‘dead link’, but the reporting isn’t detailed enough for me to find out where they are originating, so I can change them.
If I had used redirects through my own website, fixing this issue would be as simple as going to the redirect, changing the target location and saving it.  Problem fixed….  So here’s some advice for you.
Keep Control Of Your Traffic
You need to maintain control of your traffic.  The question is how do you do it? The best way is to setup one link that you use to direct traffic to your third party or affiliate link.  These are called Redirect Links and will allow you to manage your affiliate links and send them whereever you want.
There are third party services that will allow you to redirect your affiliate links, like BUDURL, Viral URL, Tiny URL  however, if you have your website I strongly recommend you redirect your links through website.
By redirecting links through your website, you maintain full control of those links and cement your branding.
Link Redirects Through Your Website

Redirecting links from (or through) your website is a great way of maintaining control of your traffic and maintaining your branding.
When you use redirects through your website, these links will look like:
http://mysite.com/recommends/myfaveproduct or

http://mysite.com/myfaveproduct

and when you click on these links you are taken to another site entirely, generally an affliate link.
You can achieve a link redirect using a html file or through the .htaccess file (if you are running an Apache server).  These methods are effective, but can be cumbersome to manage, put in place and require a degree of knowledge in editing html files.
Wordpress Blog Users
If you have a self hosted Wordpress Blog, there is a neater solution.  The Redirection Plugin.  This is a great plugin that will allow you to easily add redirects to your site and track the number of hits, using the wordpress graphical interface.
Domain Redirects
Using a domain name to redirect to an affiliate link is a popular practice.  This is one of the strategies outlined in the One Week Marketing Plan and can be very effective.
When you register a domain name, many registrars provide the ability to ‘point’ the domain to another url, like your affiliate link.
Given that you can purchase .info domain for $1.99 per year, this is an excellent strategy.
The only thing that I do have some reservations with this strategy is that you can have one link per domain – which might mean you end up with a number of domain names.
You Be The Director
Once you start using redirect links, you will be able to control where your traffic goes – and if your affiliate programs change, you can make that change quickly and easy.
I also recommend that you use redirect links to control your Social Network links too – that way, if you decide to exit that social network you can still connect with your followers.

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October 25th, 2009 at 4:16 am

Posted in Webmaster

Twitter: DMs Used To Spread Twitter Virus

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Another virus is rampant on Twitter – this a little more dangerous than the others. Mashable reports: We received several reports that a new, compelling and dangerous worm and phishing scam making the rounds on Twitter. Hacked Accounts Send DMS to steal users and their login information. In fact, a separate one of these direct messages is preserved. They go on to state that the virus is dangerous because the login page is credible and the DM will receive from someone you know. Caught Avoid – If you receive this DM, do not click the link. Ignore the DM For more information, see Warning: worm spreads via Twitter Direct Messages

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October 25th, 2009 at 4:16 am

Posted in Webmaster

StomperNet Relaunch Day 4

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StomperNet The relaunch is in full swing. If you have a free test drive StomperNet account, you can use 40 pieces of content at no cost. There are more than 1400 videos in the training StomperNet library, so I figure they can afford it, give * very * much stuff away. While you're there, you should check their new StomperCommerce software – that makes it easy to build a search engine friendly shopping cart. I love the fact that the StomperNet team, daily webinars on these topics. The Webinars are proving very popular – so make sure you go check out the webinar page and sign up for those as well.

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October 25th, 2009 at 4:16 am

Posted in Webmaster